Digital Strategist

I'm Sisir Sutradhar

Converting traffic into measurable growth and driving high-yield digital distribution. I build data-driven digital marketing systems focused on performance and execution.

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About Me

Portrait illustration of Sisir Sutradhar Siliguri, West Bengal

Visibility Matters Only When It Supports Real Business Objectives

I build data-driven digital marketing systems. Currently, I lead digital distribution, content strategy, and monetization for a regional news and media platform, Siliguri Express. I specialize in scaling platform reach while expanding campaigns into high-converting performance setups.

My background includes data management, statistical operations, and campaign coordination at Inspiria Knowledge Campus, giving me strong analytical tracking skills that support daily marketing operations and strategic decision-making.

400+ Academic Records Managed
2+ Yrs Distribution & Analysis
3+ Platforms Monetized

Core Skills

Methodologies and technologies I leverage to scale audiences and manage data workflows.

Performance Marketing

Structuring and optimizing Google Ads & Meta Ads to drive lead acquisition, conversions, and high ad revenue yield.

Social Media Management

Directing multi-platform content strategy, organic growth, and operational distribution across Facebook, Instagram, and YouTube.

AI Workflow Integration

Building high-efficiency workflows and utilizing AI systems to automate processes, improve reporting, and scale content output.

GA4 & Performance Tracking

Analyzing web metrics, tracking event distribution, and compiling clean data reports to monitor marketing efficiency.

Data Management

Structuring records, compiling statistical operations, and organizing reliable data archives to guide executive planning.

Growth Strategy & CRM

Designing distribution pipelines, managing audience retention, and maintaining engagement records via HubSpot CRM.

Work Timeline

June 2026 - Present

Digital Strategist | News & Media

Siliguri Express (Siliguri)
  • Digital Operations Specialist managing end-to-end web and social media ecosystems for regional news delivery.
  • Publishing Operations: Directing multi-platform content strategy and digital distribution patterns.
  • Monetization: Supervising digital ad operations to scale ad-space yield and overall revenue output.
  • AI Integration: Constructing high-efficiency workflows with AI systems to scale content output speed.
January 2026 - June 2026

Social Media Manager | Digital News & Media

Siliguri Express (Siliguri)
  • Managed the operational and technical foundation of the brand's digital footprints on Facebook, Instagram, and YouTube.
  • Oversaw end-to-end publishing workflows for breaking and hyperlocal news cycles.
  • Ensured rapid content distribution, platform policy compliance, and data accuracy under time-sensitive guidelines.
January 2025 - July 2025

Lead Data Analyst of inskills

Inspiria Knowledge Campus (Siliguri, West Bengal)
  • Managed, structured, and archived detailed academic and progress records for 400+ students.
  • Generated analytical performance datasets and progress reports to guide leadership decision-making.
  • Leveraged AI automation to speed up reporting cycles and optimize raw academic data workflows.
July 2024 - December 2024

Data Manager

Inspiria Knowledge Campus (Siliguri, West Bengal)
  • Coordinated operational campaign logistics and supported overall reporting infrastructure.
  • Maintained performance tracking standards across academic and localized marketing initiatives.
  • Refined administrative discipline and developed structured operational reporting layouts.

Education

2022 - 2025

BBA in Digital Marketing

Inspiria Knowledge Campus

Completed

Class 12 & 10 (CBSE)

Techno India Group Public School

Certifications

  • Google Ads Search Certification
  • AI Tools Proficiency

My Work

Real-world operational projects and digital monetization frameworks executed under my strategy.

Illustration of a digital newsroom and analytics dashboard
Publishing & Monetization

Digital News Distribution Scale-up

Implemented a dynamic publishing strategy at Siliguri Express, scaling multi-platform delivery workflows and organizing digital ad setups to optimize revenue yield.

Operational Impact: High-Yield Ad Flow & Structured Delivery
View Strategy Details
Illustration of an automation dashboard for records and analytics
Automation & Analytics

inskills Record Automation System

Standardized and automated the academic reporting workflows for 400+ active students at Inspiria Knowledge Campus using AI automation structures.

Result: 100% Student Record Accuracy
Illustration of a campaign framework for Google and Meta advertising
Performance Marketing

Google & Meta Campaign Framework

Created search campaign templates targeting localized customer segments, utilizing analytical search rules and precise GA4 performance event tracking.

Target Metric: Optimized Cost Per Acquisition

Let's Connect

Open to Collaborations

If you are looking for someone focused on structured execution, clear accountability, and long-term digital growth, let's link up.

Email

sisirsutradhar33@gmail.com

LinkedIn

linkedin.com/in/sisirsutradhar

Location

Siliguri, West Bengal, India